Social networks can be associated with online communication platforms (social networks, blogs, forums) where content is created by the users themselves through the use of Web 2.0 technologies, which facilitate the editing, publication and exchange of information such as texts, audios , images, videos, etc.
Next, we will detail the advantages for small and large companies of working with social networks.
Recognition and expansion of your brand.
Loyalty with your brand
One of the keys in social networks is to have a symbol or design that identifies you and stands out from your competition. Social networks are channels that facilitate in a very obvious way the reach of your content and your company, towards new users. Therefore, we can generate a great expansion in your brand, as we increase traffic and conversion opportunities.
It is important to interact regularly with your customers to maintain good communication and build loyalty to your brand, since we need to generate active customers. This will allow you to innovate and maintain a constant growth, so that your followers feel trust and fidelity with your brand.
Blog and forum
Thanks to the social networks that provide us with important data, we can track and monitor the activity on our page, this allows us to extract valuable information such as geographic data, behavior patterns, user preferences, demographic data, among others.
This information is really attractive since we can work based on these results and optimize the strategies processed to improve our web presence and our results.
With good content on your blog, forum and / or social networks, you can capture new customers and greater interaction with users, thus expanding our market research and improving the results.
Publish irrelevant information for our users, it is a good tool to expand on the web and we must not forget that all content must be optimized with SEO, to maintain a good positioning on the web.
Expierience of our followers
When a daily communication is made, knowing what your community needs or wants to know, links between the brand and customers are generated, thus achieving greater trust between them, for better service and attention. Knowing what our customers think is essential to make sure we are doing a good job, otherwise it is the fastest way to optimize our performance with them.
Thanks to social networks, customers can get more information about the company and the products offered. In this way, a better contact between both parties is maintained, to specify the conversions. Keeping all the corresponding information updated is a service that we must never forget so that our users feel calm and safe when making a purchase.
Increased attention to our customers
Having a good reputation is very important, because if we remain active in all social networks and blogs and / or forums created, we will attract more traffic faster and more efficiently. Maintaining a high reputation in the market creates trust for the user who does not know the brand.
Social networks are a perfect support to meet the demands of its customers, because thanks to new technologies, bots can be used to keep our users informed 24 hours a day. In the case of not using bots to maintain a more precise and close communication with the buyer, social networks provide more attention, since they can obtain brand information on different platforms, from any device, wherever they are and in The moment needs it.
An outstanding advantage of social networks is that we can receive feedback from our customers at this time. That is, the user who interacts with our brand, our content and our products, at that time, we can already get a refund from the customer, about the service we are offering. This allows us to detect the needs of its customers and the services that your company can provide.
If we seek to build a community, with social networks, we attract new users and generate loyalty with all our followers. In this way we can know their behavior, what they expect from our brand and what they are looking for, to obtain better communication with each one and thus provide a good service.
Opportunities to convert
Increase in traffic
With Social Media we can attract the attention of our followers and potential clients, sharing quality content in different formats, such as images, videos, texts, so that they can know our products and increase conversion opportunities, as well as the conversion rate.
Using good social media strategies, we can dramatically increase the traffic of your website and social networks, therefore, you will be able to obtain more followers and future clients, establishing in parallel, a clear and robust content strategy, so that The traffic really is of quality.
One of the main characteristics of social media is the low costs it has and the results that can be achieved, clearly surpassing other advertising models that are used to expand your business.
The SEO is a primary factor for social media, since keeping the networks active and constantly growing, with quality content and user interaction, we will obtain good results from search engines, since they will detect that the brand legitimates and our Product / service, it is reliable.
Finally, one of the most important characteristics for the expansion of your brand, is the option we obtain through social media, to capture B2B contacts. In this way, we generate new contacts and/or associations, which will give new opportunities to your company.